My brother-in-law is a Human Resources professional at a globally recognized company located in Charleston, South Carolina. Even through a tough economy, his company kept on growing, and they often need to hire a few new employees at once to mange new accounts as they’re acquired.
There are many methods of employee recruitment including placing newspaper ads and listings on career websites such as Monster.com and CareerBuildler.com. But my brother and his company are very selective when selecting new employees, and often needed to run these ads for long periods of time before finding worthwhile candidates. And let me tell you…the cost of re-running these ads was really starting to add up!
Not to mention the fact that as soon as new employees were hired for one account, they were already acquiring new business, requiring them to run more ads yet for the next positions. It definitely felt like my brother’s company was paying online and newspaper recruitment fees every day!
Vinyl Banners to the Rescue!
My brother thought for a long time and finally made the executive decision to experiment with replacing newspaper and internet ads with a standard, inexpensive vinyl banner which would be displayed on the front of their business building. This banner would state simply: “Now Hiring: Inquire Within.”
Since his business building is situated on a well-traveled road in Charleston, a great percentage of the community would surely see this advertisement at very little cost. What was advantageous too was that as applicants came into the office to inquire and apply in person, it was very easy to quickly pre-screen all candidates, making it more likely that more candidates selected for a full interview would be worth their time, making the whole interview process more efficient And the greatest perk of all, is that this banner sign can be re-used time and time again at no additional cost!
Custom Banners Save You Money!
After testing this vinyl banner idea, my brother found that using a vinyl banner to recruit employees was the way to go. He saved money in many ways – the banner was less expensive than other ways of advertising, he invested far fewer hours into the interview process, and he continued to find top notch employees for his ever-growing company!
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